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by Robert Plank November 10, 2011

How Often To Send Emails To Your Opt-In Subscriber List Along With The Best Time Of Day


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When you're getting started building a list and marketing using emails, there are a lot of questions and unknowns that you have. You're not sure about what your subject line should be, what offer you should promote, how often to mail, what to even say in your messages, what kind of words do you put on your opt-in page? There are lots of questions but a very easy question that we can fix right now is how often to email and what time of day to email?

You should email preferably everyday or at least three times a week. Email in the morning and be consistent. Personally, I make it a point to email my subscribers every single day. The reason for this is because these subscribers are on other marketers' lists. I know that they all receive hundreds of emails per day. So, they're going to get a lot of email every single day and it's up to you to stand out and be heard.

I wouldn't recommend emailing more than once per day but if you can email every day, helping them out, giving them a tip, sending them a reminder, showing them an offer, sending them to a video, linking to a blog post then you can be very helpful. The key though is to send very short and to the point emails that usually end in the link.

You might even work yourself up to this. You might even work yourself up to emailing once per week and then up to two or three times per week before going every day. But no matter what niche you're in, no matter what your demographic or location is, your subscribers should hear from you every day. I see too many email marketers only email once per month and I barely even hear from them.

Now that you know to email every day, what time of day is best to email? There really is no best time of day. You could go crazy wondering if you should email at 12 noon, at 10:00, at 5:00 or at 8:00, but I have found that I prefer to send emails in the morning, first thing when I get started in the day.

Just make it a part of your routine. Sit down, write an email and send it, telling people about what your thoughts are for today, what web page they should check out and so on. Send in the morning that with then other people will see your email very early on and then it will be one of the first few emails that they see.

What's more important than emailing on a specific day or on any specific time is to be there and be consistent. If you build an email marketing list and you don't email it for six months, I guarantee you will lose half of your list. So, you need to stay in contact. Some people will unsubscribe but that is the reality of doing business on the Internet and marketing using email. It's more important for you to have a consistent message and always be there and always be helping your email subscribers with whatever your area of expertise is.

Robert Plank wants to show you how to get your entire Internet business online and established in under 48 hours including traffic of membership sites and most importantly, the email opt-in page and your email autoresponder sequence.

Go right now to www.NewbieCrusher.com to set up your domain name, opt-in page, web page and more.

by Robert Plank November 9, 2011

The Best Way To Build A Marketing Relationship With A New Email Subscriber


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Far too many people go about email marketing and list building the wrong way. Even though you can write one email and broadcast an email to everyone who is voluntarily opted in to your email subscriber list, you can still do it in a personal way. You can do that by finding out what your subscribers' problem is by mirroring their language and by reminding them who you are any time you send out emails or try to get them to read a message from you and click on a link and check out your offer.

You need to think about the reason people are subscribing to your list. Someone finds you on an opt-in page or a landing page and you're usually giving away something for free - a free newsletter, a free report, a free video or freebies of software - and they provide their name and email address to you to become a subscriber. Once they're on your list, you can then continue to give that new subscriber good information and the option to click on links and buy things from you.

But it really helps to get to know that subscriber. That's why one of the first few emails you send to someone in your email sequence is to ask them what their problem is. What's holding them back? For example, if you're building a list of weight loss subscribers and you provided a piece of weight loss software such as a calculator for free and someone joined your list, you could ask that list, "Why haven't you lost weight? Is the issue that you don't like to exercise, you don't like to put in a lot of time, the diets don't work?"

Many of these people came to you because they have a problem, so they will be very eager to tell you what is stopping them. And even if you don't put this question in your follow-up sequence, simply hit the button to broadcast this message or question to everyone who is already on your email marketing list.

Even if you have a small email list, you will get several responses and you'll see patterns and you'll see that many people use the same keywords. For example, if everyone says that their tired or they don't have energy, then you now know to mirror their language back to them. So, if everyone seems to reply the same words like "energy" then you can use that in your marketing, in your sales letters, in your videos, in the email messages you send out. Use these words like energy because they will resonate and make these people sit up and pay close attention and listen to what you have to say.

Above all, remind your subscribers who you are. Do business under your real first and last name, show your picture on your website and explain what your personal story is and how you can use that to help them. It's really tempting on the Internet to hide behind the company name or a nickname and not give out any personal details, but if your subscribers know you and they like you and they trust you then the chances are much higher that they will buy from you.

The best way to build a relationship with that new subscriber is to find out what their problem is, mirror their language, write back to them and remind them who you are with your details and your personality.

Build a list today and start marketing to it today to get traffic today at www.NewbieCrusher.com to get your website completely online.

by Robert Plank November 8, 2011

How To Fill Up Your Next Blog Post And Every Post After That With Comments Even If You Have A Small List


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One thing that held me back from writing content for my blog or even blogging on a regular basis was the fear that I would write something and no one would comment. The way you can get around the comment problem on a blog is by building an email opt-in subscriber list and promoting every single blog post you make to that list as you make them. But even if you have a small list, you can get as many blog comments as you want if you follow a few simple rules. Announce and pre-launch your comments, respond to other people's comments and cap in a brief comments once the blog post has been filled up.

You should announce and pre-launch the comments on your blog as well as the blog post itself and here's what I mean. The average person goes to their blog, write to the blog post, types it up, hit the "Publish" button and it's online instantly. But what if you wrote your blog post and instead, saved it for now as a draft or better yet, scheduled it for a few days in the future and you told your email subscribers that you will soon be launching a new blog post and you'll tell them a little bit about the subject and the time and date and location it will be available but that it is not available yet?

What's neat about this technique is that you are making a big deal about something as simple as a blog post which very few marketers and bloggers do. I may even announce a blog post two or three days ahead of time so that I can talk about it three days before, two days before, the day before and finally, on the day the blog post goes live.

Once that blog post goes live there's another interesting technique you can use to double the number of comments you get on your blog and that is simply responding to the comments that people leave. Think about it, if you wanted to get 20 comments on your blog, all you would need are 10 comments from others because if 10 different people had 10 different blog comments or responses to your blog post, you can log in and personally reply to each of those 10 comments. Now there are 10 comments from your visitors and 10 comments from you for a total of 20 blog comments.

You might be thinking, why should you announce your upcoming blog post and why should you respond to the comments? The answer is because it's your site and you can do whatever you want and people get a really good reason to comment if you tell them you're going to cap or limit the number of comments allowed in the blog post.

What if for your next blog post you told your subscribers that you are only going to allow 10 comments under your blog post and then you're going to close the blog post forever? I bet you that many people who probably would not have commented would now rush to comment because they want to get their voice heard before the post has been closed up. And you can do this very easily because once you hit your goal such as 10 comments, you can edit the post and disable the ability for anyone new to leave comments by unchecking one box and now you have a blog post with 10 comments that no one else can comment on.

That's how you build a lot of blog comments on your blog using email marketing. Announce and pre-launch your blog post, respond to comments and cap the number of comments that are allowed in a single blog post.

Robert Plank wants to show you a way to automatically launch and limit the number of blog comments on your blog post at www.CallToActionPlugin.com.

by Robert Plank November 7, 2011

When And When Not To Promote Other Marketers And Other Offers In The Emails To Your Subscribers


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Congratulations, you're on your way to setting up an email subscriber opt-in list. This means that other people can find you and voluntarily sign up, register or opt-in to your email list and begin receiving emails from you. They can unsubscribe or leave your list whenever they want but when you build up these email subscribers, you have an easier time making money. Think about it. If you can write up one simple short email and send it to 100 people instantly, you have 100 people who might look at your offer. If you can send instead to 1,000 people or 5,000 or 10,000 people now your job is five or ten times easier.

But now the issue is what offers do you send to these subscribers? Specifically, can you only market your own offers or can you promote other affiliates? The answer is it's perfectly okay to promote affiliates to your subscribers as long as they are complementary offers, as long as those subscribers have already bought from you and as long as you don't abuse the privilege and overdo it.

How confusing would it be if you had built an email list in the real estate niche and you then promoted affiliate offers for basket weaving? It wouldn't make sense. Those people who you collected for your list are known to be in a very specific niche. So if someone is in a real estate niche, you should be sending them real estate offers. If you have a product about real estate, you should look into what other affiliate offers you can promote as well.

But these people don't have to be your competitors. These can be complementary offers and here's what I mean. You want to have an introductory real estate course you want to share with your email subscribers and after they've bought or after they've seen what it's all about, you may also promote a specific course about foreclosures that someone else has created that you have promoted or recommended as an affiliate.

The next thing I'd like to do also promote affiliate offers after they have bought from me. One of the neat things about having an email marketing list is that you can have multiple sub-lists. This means you can have one email marketing list for people who have not yet bought from you which you can use to promote your product and you have a separate sub-list of people who have bought your product. What happens is if someone comes to your site, joins your list, gets marketed to your product and only after they have bought your product now you will share these other complementary offers with them.

One thing to keep in mind when you are recommending affiliate offers is not to recommend too many people. Imagine if you recommended a different offer from a different marketer every day for a year, your subscribers would get overloaded. You wouldn't have a lot of to say because there's no way you could've possibly peruse every single course that you are recommending.

That's why again, it's okay to send several emails promoting your product and several emails promoting an affiliate product as long as you make sense and provide value. It's perfectly okay to send 10 or 20 emails about the same offer if you say different things each time that people might want to hear. So when you're marketing to your email subscriber list, send them complementary offers compared to yours, send them these affiliates emails after they have bought from you and don't overdo it, have a consistent message every single day.

Robert Plank will help you not just to setup your squeeze page or opt-in page and build a list but tell you exactly which emails you should write and send to your list right away at www.NewbieCrusher.com.

by Robert Plank November 6, 2011

How To Train Your Email Subscriber List To Buy From You Even After You’ve Offered Them Some Freebies


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If you want to make any money online, you really do need to build an email list of subscribers that you can contact whenever you want and send them to whatever webpage, blog post or offer you choose. The best way to build that list is by giving away an ethical bribe or a free video or report so that they have a reason to voluntarily join your newsletter.

But how do you get those subscribers to then buy from you, to exit the friend zone and pay you money after you've offered them freebies? You can add in your own personality, ask them questions, send more emails and even craft a better offer, write a better sales letter for people to go to.

If you've been building a list for too long and been too nice and not promoted anything that people can pay money for, you need to retrain your list. One way to get your subscribers to actually read your emails and click on your links is to know you personally. That's why you should make sure to tell them your name, write as you normally would and even record a video or two whether it's a live action or a screen capture video telling them some kind of message.

The second thing you can do is ask questions in your emails. The majority of email marketers only send emails one way. They have something to tell to their subscribers but they don't actually listen or ask for any kind of a response. Ask your subscribers what they're doing, what's their website, what is their problem and how can you help in whatever niche you are helping them out with. Maybe you can reply one on one to some of these subscribers if your list is small or tally up all the questions and create a presentation, an email response, a blog post, a webinar or even a product based on those responses.

Above all, if you really want your subscribers to buy from you, you need to deliver them value and that might mean that you need to send a couple of more simple, short and quick emails reminding them where they should go. It might mean that you have to send the same URL to those subscribers several times during the course of a week to be sure that they will see it. It might also mean that you need to write better blog posts or write better sales letters so that people understand the value and have a compelling reason to buy right now and graduate from becoming a freebie email subscriber to an email subscriber that pays you money and uses everything you have to offer.

Robert Plank is an expert list builder and wants to show you how to setup your opt-in page, membership site, download page and more at www.NewbieCrusher.com.

by Robert Plank November 5, 2011

Email Opt-in Pages Explained


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When you run any kind of business or a website on the Internet, you're going to want to be able to capture email leads. Not only that, you will need to capture these leads in a way that people can voluntarily provide you with their name and email address, which means they opt-in and they will have an easy and convenient way to opt-out if they so choose.

This is why you will have what is called an opt-in page which is a place where people can sign up to your email newsletter. But there are a couple of different styles. You can have a regular opt-in page, an opt-in page on your blog and a forced opt-in page as well.

The most basic kind of opt-in page you can create is a regular kind of page. This is where you have any website that you can possibly create whether it's an article directory, an authority site, AdSense site, any kind of site you can put an opt-in form on your webpages. In fact, you should have some kind of signup form on almost every kind of webpage you have to make sure that if someone visits your site, they can easily sign up to your newsletter and receive updates and come back over and over again.

If you have a blog, you definitely need to have an opt-in form on there and it's very easy. Most blogs allows you to add what are called sidebar widgets and you can add a kind of widget that's called a text or HTML widget and simply copy and paste the web form code given to you by your email autoresponder service such as AWeber or MailChimp. Just add that box on your sidebar asking people to sign up if they want to receive updates to your blog post.

The final kind of opt-in page we're going to talk about today is called a forced opt-in page. This is a page where if someone comes to your site and the only thing they can do is either leave or sign up. There are no other links to click on, there is nothing else to do.

If someone sees an offer such as a description of a video or free PDF report you have to offer and they can simply sign up for that, get the free offer and then continue on to your website. That is called a forced opt-in page and what you do is simply create a page with nothing else to click on other than to fill in the sign up form and get whatever free gift is available.

When you create an opt-in page to collect email signups, you can have a regular opt-in page, a blog page or a forced page.

Robert Plank wants to show you how to get your website setup online today within the next 48 hours including lead capture at www.NewbieCrusher.com.

by Robert Plank November 4, 2011

Transition Your Email Subscribers From Free Content Into Paid Content


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It doesn't matter what niche you're in, it doesn't matter if you are providing a product or a service, the biggest and best boost you can make to your online business right now is to start a mailing list. It can be as simple as posting a forum on your blog asking people to sign up for updates or it can be as complex as capturing the email addresses of your buyers and even giving away something for free in exchange for signing up. But once someone gets onto your email opt-in subscriber list, how do you get them to start responding to your paid offers again whether this is a product or a service and buy from you?

You do it by announcing what's coming, demonstrating higher value and above all, be okay with your email unsubscribes. I don't know if you're at the point where you have a large list of subscribers and they're all used to free offers or you're building your list for the first time but you want to avoid being stuck in the friend zone, which means you're always giving away free stuff and therefore your subscribers only expect free offers from you.

You are going to have to make a change and this will mean that some paid offers are coming up. This might mean that you have to email every day or at least the more frequently and what you should do is give your subscribers a heads up. Tell them upfront that you will be emailing them more often, that you will be talking to them in a more personal way and that you may be marketing offers to them that you think will be beneficial.

It's okay to tell them what's coming up and that way they will not feel betrayed or that there has been some kind of a bait and switch. You told them ahead of time you will be emailing more often and then you simply do that.

When you email more often, you want to have more hands on approach. I'll sometimes send emails asking people to tell me what their problem is or for example, how big their email list is, how many articles they have online, how many blog post they have, how often they blog? It's fun to send an email or a question to your subscribers and get the results.

What you want to do also is tell them what you have been doing. Tell them what you're working on. Tell them how they can benefit as well and don't be shy, don't be afraid to tell them what they should be doing from now on. After all, they joined your email list, you want to demonstrate a higher value and teach them something that they will get a benefit from.

When you talk to your list more often, when you have an opinion and when you present offers to them, some people will unsubscribe. That's just a fact of life and that's part of the rules that when you setup an email opt-in list, you will allow people to unsubscribe. But it's okay if people occasionally unsubscribe for your newsletter, it just wasn't a right fit and those people just do not like your message and would not have bought from you to begin with. In fact, if they had remained on your list they would have brought you down, they would have been a pain to deal with. So, it's fine if people do not necessarily remain on your opt-in list.

To transition yourself from free to paid content, announce what's coming, demonstrate a higher value and expect some unsubscribes.

Robert Plank is an expert Internet marketer, membership site builder and list builder. Allow him to show you how to setup your own membership site, setup your website, setup an email autoresponder sequence and build a massive list of subscribers quickly at www.NewbieCrusher.com.

by Robert Plank November 3, 2011

How Many Free Offers And How Many Paid Offers You Should Send To Your Subscribers With Email Marketing?


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When you build up an opt-in list of email subscribers and you send messages to those subscribers, there are basically two kinds of messages you can send to those people. You can send them free information, free downloads or free offers. The other kind of email you can send is a paid offer, a link to go get something to buy. The issue is how often do you send free offers and how often do you send paid offers to make sure you make as much money as possible but also don't lose your subscribers in the first place?

When someone is brand new to your list, the best way to get them on your list is to offer something for free. The best thing to send them during those first seven days when they are your subscriber is to remind that new subscriber that they did sign up to get something for free and here is the link to get it.

I see far too many email marketers send new subscribers a new free gift every single day. Some have gone as far as sending a new subscriber a different gift every day for 30 days straight. Not only is this confusing for your subscriber and overwhelming, it also puts you in the friend zone. You become that marketer that is only there to provide them with free content and they won't buy from you.

The other extreme is where marketers gets someone on their list and they send them a brand new paid offer, a different thing to buy every day for 30 days. And as you can imagine, this has the same effect. The subscriber gets overwhelmed because there are so many links to click, so many things to look at and so many things to buy.

So what you should do is blend the two. What I mean by that is when you have some offer to send to someone, give them value in the email itself. Share them an important tip, give them advice and if they like your advice then they can click on that offer in the bottom of your email.

One other thing to keep in mind when you have email marketing campaigns is to repeat your offer for several days. It is okay to send someone a reminder about the link you provided to them yesterday. You don't have to send someone a different free or paid offer every day for 30 days. You can send them the same offer every day for a week or two without getting them mad as long as you state your intentions upfront.

So when you build a list, don't send just free offers and don't send just paid offers. Mix your content and your pitch and take more time to launch products. Tell someone about that free offer, send them a reminder every day for a week or two before moving on to that next free or paid offer.

Robert Plank wants you to setup your entire website including your opt-in page, autoresponder sequence and sales funnel at www.NewbieCrusher.com.

by Robert Plank November 2, 2011

What Should Your Email Autoresponder Say To Your Subscribers?


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If you want to build a following or even make sales and get traffic online, you need to build an email list that it's simply unavoidable. So you create a landing page, also called an opt-in page or a squeeze page where someone can come to your site and fill in their name and email address to get something for free, and now they have opted in to your email list and can receive emails from you unless they have decided they want to unsubscribe.

So, you've done half of the work. You've created a landing page, you send people to it through backlinks, through articles, forums and other forms of traffic and now you need a way to talk to these people and now you need something to say on a somewhat regular basis.

When you're thinking about what blog post to send people to or what offers you want them to buy from or what affiliate links to click on, what should your emails really say? I want you to remember that there are three kinds of emails you sent. They are notifications, they are reminders and they are value.

You need to send very short emails. This makes it easier for people to read them but also makes it very easy for you to write them. If you think of sending emails as simple notifications then your job is much easier. Look at the emails that Facebook sends to its subscribers. They might send some news about the site but usually it's just that someone has posted on your Facebook wall or added you as a friend. Likewise, Amazon.com sends emails and they will send a weekly update of what new products are available that you might like.

Think about what do you want to notify your subscribers about. Maybe you're recommending a link and you want them to be aware of something that's happening in your industry. Maybe you're showing them a URL to your blog post because you're notifying them that you made a new blog post or that you setup a new webpage and they should check it out right away.

The second type of email you can send is a reminder. This is even easier. You already sent them a link in an earlier email so you're just making sure that they clicked on that link and saw what you had to say. Sometimes these are things that you notify them about change.

For example, you made a blog post, people looked at it and commented. Now you can send an email telling people that people left comments and that they should now join the discussion which is taking place there. If you sent a link to something to buy, you can deliver different reasons in different emails why they should click and buy right away.

The third type of email to send is an email that demonstrates some kind of value that teaches them something and this is as simple as taking your articles and putting them in your email follow-up sequence. You can put blog post, maybe abbreviated forms of blog post, lists or something that gives people really powerful advice, tips, rants or tutorials in the form of email.

I hope that helps you decide what to put in emails and what kind of emails to send on a regular basis to your email opt-in subscribers. Send notifications so that people know about something new, send reminders sending them back to links that you shared before and value where you might share some kind of content in that message and even have a link below that. So, send those three types of emails and let me know how it works out.

Robert Plank is a list builder and email marketer who wants to get you setup online right away at www.ListCopywriting.com.

by Robert Plank November 1, 2011

The Best Subject Lines To Use In Your Email Autoresponders


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The very best thing you should be doing for your business is to be building an email subscriber list. This means you sign up with an autoresponder service such as AWeber and create a landing page and present a free gift on that landing page, send the people to it asking for them to fill in their name and email address. In exchange, get this free report video or piece of software.

After they sign up and they get their free gift, you can then continue to talk to them or market to them. You can now send the emails and broadcast to everyone who has voluntarily opted in or decided to be on your list up on to the point where they choose to unsubscribe or just stay on your list. When you send these emails, the most difficult part is to get started to conquer that writer's block and type in a subject line because when someone checks your email, they see lots of subject lines in their email and they choose which emails to open based on what subject that shows up.

How do you choose a subject in your email autoresponder sequences and broadcast that gets everything opened? You would use the same language you use to talk to a friend over email. You would think about what gets you to open your emails and keep in mind that shocking statements are good but helpful statements are better.

What kind of email messages do you send to friends whether it's just an email or Facebook email? What do they send to you? Do these people normally put the name of their website at the beginning of the email? Do they usually type all lower case, in all caps or in sentence case? Think about it and just model your emails that same way. Make sure to be writing these autoresponder emails the same way you'd write a personal email.

I'm the kind of person who puts someone's first name at the beginning of an email. But if you're not, then don't. I also like to sign my name at the bottom of an email, but if you don't, then don't.

When you're coming up with a subject line, think about what kind of language you use on a friend. Do you normally write long subject lines, short subject lines? Do you say one or two things in a subject line? Do you have parenthesis? Just replicate what you would normally use in everyday conversation.

Speaking of everyday conversation, which emails do you open up the most? Are they the ones that have funny things in the title? Do they have jokes in them? Do they simply say something mysterious like "Test" or "Open me now" or "Click this right away"?

Every time that you check your email and some subject line looks interesting enough for you to open the entire message, make a note of that and start building a mental swipe file of what are good and bad subject lines to use. But at the end of the day, you really shouldn't put too much thought into what the subject of your email will say because shocking is good but helpful is better.

That means if I'm sending out an email that tells people about membership sites and there's information in there, I might just subject my email with the phrase "Membership sites." If I'm running a webinar, I might set the subject to be "Webinar Wednesday 2 PM" instead of trying to be clever.

When you're making subject lines for email, use the same language you would use on a friend. Think about what gets you personally to open an email and always remember that shocking is good but helpful is better.

Let's get together and figure out your entire email autoresponder sequence at www.NewbieCrusher.com.

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