Maybe you have an autoresponder service and you have a simple web page already set up. Now, we want to make sure that the most number of people sign up to our list. How do we do that? We do two different things. We make sure that as many people as possible see the page and you make sure that those people who do see the page sign up. What you want to do is deliver a free gift, make that gift easy to download and get as many links to that web page as possible.

You can try offering all kinds of things in exchange for signing up to your list. It can be a multi-day e-course, updates to your blog, a newsletter, but nothing converts quite as well as a free gift. But this can be very simple. It can be a 5-page PDF report or a 5-minute video or a simple piece of software. Just have something that solves a very common and desperate and specific problem. So we're going to say on the opt-in page what that free gift is and yes, actually deliver it on the other side after somebody types in their name and email address and joins your list.

The next thing you want to do is make sure that it is easy to download this gift. Someone enters their information, you send them to another page where it's very clear in giant text exactly how to get access to this video or this download. If you can make an audio or video automatically play, that's great. But it's far to call off people to have a download page with tons of links to all kinds of different areas and it's not clear where the original gift was. Make it easy to download, try it out, make sure the link is working properly, and even have a friend sign up to your list just to make sure that anyone signing up can easily get to this free gift. Because you want people to stay on your list once they've joined so build that relationship and give them the exact same thing they signed up for.

And finally, there's no point in creating the best gift or the best opt-in page if no one sees it. So get lots of links back to that opt-in page. Post articles, make forum posts, get others to promote it. But make sure that as many as possible are visiting that opt-in page so they can see your free gift and sign up for your mailing list if they decide they want it.

Look over my shoulder and follow me step by step as we create a free gift together and set up your very own opt-in page today at www.newbiecrusher.com.

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I know that when I first started creating opt-in pages or web pages where people could enter their name and email address to join my subscriber list, I overthought it and I did not know what to put on that web page. But luckily, it's pretty easy. After you make your first opt-in page, it will be easier to make your second, third and fourth opt-in pages to collect more email subscribers.

On your opt-in page, just add your headline, three good reasons why someone should join your list and specifically tell people what to type in the name and email box to join your list.

You already have your email autoresponder account set up and you've already copied your sign-up form onto a web page. And guess what? Some of the best converting web pages on the entire internet are nothing more than a headline and the sign-up form. Simpler is better in this case and what you want to do is have a giant, centered text – exactly what it is you are offering. If you're offering a newsletter, that's great. What works even better is offering a bribe like a report or a video. So state something like, "Free video shows you how to post on a forum and get a hundred clicks back to your website." Pretty simple, right? Just tell them exactly what you are offering.

But if you want to go into more detail, you don't have to write a big, long web page. You can just add three simple bullet points or three good reasons why someone would want to get this gift today. One good reason for that kind of a bribe might be that it works on any form including ones they have not yet joined. Another good reason might be that this technique only takes 5 minutes out of every day and a third good reason might be that it works over and over again automatically. We have the headline and we have three bullet points. And one final component that will get way more sign-ups to your opt-in page is telling people what to do. Literally saying, "Type your first name and email address in the box below to get your first free gift. We'll improve your conversion rate." And obviously have the form below that.

So your opt-in page now has a headline, three good reasons to get your gift and instructions on what to do and finally the form, and you now have a simple but high-converting forced opt-in page.

I want to show you how to set up your opt-in page right away the first time you try it at www.newbiecrusher.com.

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You have an email autoresponder service and you have a sign-up form or opt-in form that allows people to enter their details to claim a free gift and begin receiving messages from you. Seems pretty simple, right? But there are a few ways you can use this to your advantage on your website depending on if you want a forced opt-in page, blog opt-in page or a normal opt-in page.

First, let's go with the simple route: a normal opt-in page. You can have any website – whether it's a shopping cart website, article website, even a blog site, whatever it is. All you have to do to add an email subscriber list and allow people to receive updates whenever you update this site, is you join a third-party autoresponder service like Aweber. Then you take the sign-up form and just paste it on any of your web pages where you want to allow people to sign up or register for updates. This is a normal opt-in form. Log in, get the sign up code for your autoresponder and paste it onto any page of your website.

This is simple but you can get even more advanced with this and the first step is the forced opt-in page. What if you required people to enter in their name and email address before they had access to your site? Many gaming sites do this, where someone comes to the site to play an arcade type of game, but before they can play, they have to type in their name and email address. They can still get access for free but the cost is name and email address which they can then use to receive updates about the site and they can unsubscribe at any time. But a forced opt-in page is where there is a nothing to do on a particular page except to sign up for something. This might be in exchange for a free gift. And once someone signs up, you can then redirect them to your blog or to your sales letter or some other kind of web page.

And finally, there's the blog opt-in. The number one missed opportunity I see happen on blogs is no one is capturing their visitor's name and email address. On a blog, it's very simple. In WordPress at least, you can go to Appearance > Widgets in the Dashboard and add what's called a 'Text Widget' and then simply paste in your sign-up form from your autoresponder into that widget. And if you don't know how to do that, just pay someone $5 to add an opt-in form to your blog site bar.

I hope that made you aware of different ways you can add an opt-in page to your website. A normal opt-in page, which is where you add the form to any content page. A forced opt-in page, where there is nothing else people can do but sign up and then they get access to the site. And finally, a blog opt-in form, where you simply add your email sign-up form to the side of your blog so that that somebody who wants to be notified whenever you make a new blog post, they can get that message.

Set up just not your blog but your opt-in page, your list and your entire business right here at www.newbiecrusher.com.

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When you set up an opt-in page to build a list of subscribers and get people coming back to your blog or website over and over, you will need 3 specific components: an autoresponder service, a web page template and an opt-in form.

First of all, you need to pay a professional autoresponder service to allow you to send out messages to your subscribers. Don't try emailing these people on your own or running any kind of program on your web post or your computer. You should use a service for this and I recommend Aweber.

What this service will allow you to do is generate what's called a form that people can fill out with their details like their name and email address and after they fill out this form, they will be signed up at this service. Then you can log in to the service and send your messages to the entire list anytime you want. You need to have an autoresponder service. You will pay a small monthly fee for it but it's worth it because you can actually start building your business instead of starting from scratch every single week.

Now you have this autoresponder service set up and you're paying for it, but how do you ask people to get on your list? For this, you need a web page template. You need to have some kind of a design for a page and on that page you can add things like a headline and bullet points and even add this sign-up form so people can join your list for whatever you reason you give them and then you can begin sending them messages. Get a web page template and even if you add nothing else to that template, add what's called the 'sign-up form'. Now, what's the 'sign-up form'? When you log in to your autoresponder service, you have the ability to generate a form.

And it's just a little thing people fill out to type in their name and email address and they click the 'submit' or the 'next' button and now you are allowed to send email marketing messages to them. And you don't need to worry about what the form is made of or how it works, just know that you'll log in to your autoresponder service, you create or generate this opt-in form and then copy it back out to your web page template so somebody can go to your site, choose to sign up for your email list, and now they are a subscriber and you can send messages to them.

I want to show you right now how to create your very own opt-in form with a video tutorial found at www.newbiecrusher.com.

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When you have an opt-in page, you can get people to sign up to your email autoresponder which allows you to have a list of everyone who has signed up for getting information from you and you can send messages to those people. What's really cool about this is you can set it all up on autopilot and we're talking today about why you need one exactly.

First of all, when you have an opt-in page, this is a page where people can sign up to your email subscriber list either for a newsletter or for some kind of a free gift. They type in their name and their email address. They might have to confirm their address but once they are on your list, they can leave at anytime but while they choose to stay, you can send them any email message you want how often you want and it can be a free tip article or link to something else.

You can get a service like this at Aweber and when you set up this page a free gift pretty much beats anything. What you do is you have a report or a video for them. Have a page saying, "Here is the free gift. Sign up here." And they sign up to get the free gift and in addition to that, they get emails from you maybe every week or a few times per month to build your relationship with them and eventually to get them to buy. You need this opt-in page because it's the best way to build your business because the next time you have an offer or product or promotion, it's going to be a lot easier for you to just send one message, get it out to 5000 subscribers than to go and get people individually to come to your site.

And that's what an opt-in page is. A page where you're offering some kind of a free gift, they sign up to your email list, they can leave it anytime, but they have chosen to receive messages from you and you can contact them anytime you want.

Robert Plank is a list builder who wants to show you how to get your own website including an opt-in page set up right now, today, at www.newbiecrusher.com.

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Depending on what type of web page you set up online, you can always improve it. If you have a page where people can buy from you, you can always figure out how to get more people to purchase your product. If it's an opt-in page, you can always make steps to get more people to sign up for our email list. But if you make a simple change, how do you know if that change gets you more or less people to sign up? We do that with split testing. We look at the conversion rate, we run an A-B test and we use the built-in Aweber tracking to see how well our specific page converts.

Before we go any further, I want to explain what a conversion rate is. This is just the percentage of people that sign up for your email list. That means that if for every 100 people who come to your opt-in page, if 50 people sign up, that means you have a 50% converting squeeze page. It's pretty simple. If only 1 out of every 10 people show up and sign up, you now have a 10% conversion rate. You don't need any fancy tools for this, just use Aweber's tracking. And this is built right into the opt-in form. You don't have to guess. You can see exactly how many people come to your page versus how many of them sign up. If 15 people come to your web page and 5 of them sign up, then you have a 33% opt-in rate. Anything above 10% is good. Anything above 50% is great. Especially if this is a forced opt-in page where the offer is explained very clearly.

If you want to go one extra step, I use a tool called Google Website Optimizer which will allow me to split test two different web pages. I could have one page have a red headline and one web page have a blue headline and see which of these forms gets me more sign-ups. And if just changing the headline from red to blue gets me 5 more sign-ups for every 100 visitors, then that is a 5% more conversion rate and that is the version of the opt-in page that I should definitely keep.

Let's set up an opt-in page of your very own together and get your Aweber autoresponder online at www.newbiecrusher.com.

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