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I want you to get really good at writing sales letters and other webpages and I don't want you to get stuck. That's why I am going to share with you an easy way to come up with any headline and any bullet point without thinking by applying a very simple formula that you can use for any offer on any webpage, and have your site set up in a fraction of the time.

The first way I like to think about writing a headline or a bullet point is to think of three problems and three solutions. For example, if you were offering a time management course and the problem the people were having is that they were overwhelmed, they were tired and they were running out of time. Those are the three problems and three solutions could be to simplify their life to increase their energy and to work faster then they can get more out of the day.

And, we could incorporate that in the headline and it's almost now written itself. If you're overwhelmed, tired, and you're running out of time then you need this training to get more energy, work faster, and do something else that will help them out. Three problems and then three solutions to those problems writes the majority of your headline or your bullet points for you.

The next thing to keep in mind about headlines and bullet points is that we're focusing on the "wow" factor; on the big result, outcome, boost, or improvement. We're not going for what it actually is, we're going for what it does and that means that instead of talking about the really cool worksheets or step-by-step formulas that we're offering. Let's focus on what people get once they're done.

Maybe they will get 10 hours of work every day compressed into one hour. Maybe they will live long; maybe they'll be happier but those are the things to keep in mind when writing your headlines and your bullet points. It's fine to mention that the components of your course but your headlines and your bullet points will become a lot more exciting if you focus on what comes after they take your training.

And finally, if you're really stuck. My fill in the blank template for writing bullet points is why and then some kind of emotional reason and how, and then some kind of emotional outcome. And, that could be something as, "Why saying goodbye to email forever. Why saying goodbye to email forever will improve your life drastically and how you can take those steps in three days or less!"

We're saying why this thing is important and then how it does this but we're making sure to add emotional words such as say goodbye to or improve then we're not listing things out. We're actually making this fun and exciting and connecting with our readers. Write headlines and bullet points by thinking of three problems and three solutions by focusing on what results comes out of that training, and then use the why and how technique.

Set up your membership site, get traffic and make a sales letter right now at www.newbiecrusher.com, then you can finally reclaim your life and get those websites on a 100% autopilot.

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When you have a sales letter which is a simple webpage that presents a single offer and has one thing for people to buy. They're mistakes that I see over and over again, and if you avoid these mistakes you can shortcut a lot of frustration, time and money, and start making sales faster.

Avoid the confusing or hard to understand offer, avoid signing off before you hit the buy button, and avoid multiple calls to action. Even though your sales letter is supposed to be simple, even though it's supposed to be one thing to buy. I still see people make it super complicated. If you're selling something for a $100 dollars, then state it's a $100 dollars. If it's two payments of $20 dollars then state that but let's not get crazy and make it 15 payments or a payment every day. Let's make the price of what it is exactly what it is.

And, be upfront about what thing people are paying for. Are they paying for reports, a physical book, a cd? How is it delivered? That way when I buy from you, I know exactly what it is I'm getting for my money. It's a very easy thing to fix is making sure that all the pieces are presented in the right order. For example, you wouldn't want to put your guarantee above the bonus area because everyone is used to seeing the guarantee near the very bottom of the sales letter. It's almost a legal section. But if we see the guarantee and we're thinking it's the bottom of the sales letter, we might miss some of the bonuses.

Likewise, if you sign your name and have a signature of your name at the bottom of the sales letter but didn't have the buy button under that, less people will read to the bottom because they see you signing your name and they're used to regular letters where you sign your name at the bottom and then your done. By moving your buy button under your guarantee and before your sign off, you can get more sales because they're used to the guarantee is winding down but the sign off is where the sales header is completely done.

And finally, [are easy to make to buy?] [2:38] it to fix your sales letter is to remove extra order buttons. Remove links off of your site. Your sales letter should have one single call to action, one single thing to do. That means instead of having three or four order buttons, have one single order button. Instead of having a order button and other links outside the website, narrow it down to one single order button.

It's okay to have links that drop people down to the bottom of the page to that order button but you want it to be one single thing people can buy on this webpage. Either they can buy or they can leave. I know there're some very common mistakes that you can easily avoid on sales letters. Have an easy to understand offer, sign off after your buy button annd limit yourself to one call to action.

Set up your webhost, offer page, autoresponder, membership, blog, traffic, and your sales letter at www.newbiecrusher.com.

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Even though you might see many webpages from top to bottom. Most copywriters don't start by writing the headline. They might not start at the bottom either. The question is what part of your sales letter should you write first? The answer is the bullet points.

For me, the most detailed part and the most difficult part to come up with in your sales letter is the bullet points. The description of what's inside your product because once you have that middle part, that list of what is inside the solution. Then you can transition into the headline. Then the story and the problem pretty much write itself. But a great place to start is with the bullet points because it's easy to expand from there and a webpage with nothing but a bunch of bullet points and a order button is still a basic sales letter.

What you do first is list many of the components, videos or chapters or inside your paid offer and then expand them into benefits. Take those things, for example, if you were to sell a report about increasing the distance you can hit a golf ball but the first chapter might be about which golf club to choose. But we want to focus on the outcome, the feature is what golf club to choose but the benefit might be exactly, "How choosing the correct golf club makes all the difference?"

Even if some of your bullet points are features and not benefits, it's still okay. It's fine to list the exact components of your course, report, video, or class because people still need to know what they're buying. It's up to you to take that list of what they're buying and make it more exciting. But if you're a beginner copywriter, having a list of bullet points is better than having no sales letter at all.

Start with the bullet points, make them better and expand from there but your bullet points are a good place to start when it comes to writing your sales letter. Set up your site in a few minutes or hours instead of days or weeks at www.newbiecrusher.com.

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A sales letter is a webpage that you have on your site that's explains a problem and introduces a solution, and then it tells people why your solution is the best. But it's difficult to tell where you should start on a sales letter and even if you look at your competitors, it's tough to see how you can follow in their footsteps without actually copying what they do. And, the best way to have at the top of your sales letter is to introduce a problem.

The reason for that is because if you come right out with your offer immediately, a report or a video that's for sale. Then they can easily say "no" and leave the site forever. But if you start off with your sales letter with a very common problem that is the same problem that took them to your site, then they are somewhat in agreement with you and have a reason to continue reading.

If you sold a membership site about how to improve your golf game and people came to that site because they couldn't improve their golf swing. Then you begin with explaining the problems they might be having with that golf swing but you don't come right out immediately and say, "Buy this" because they can easily say, " I don't need this." Get them aware of the problem first then that by the time you introduce your solution, they have a more difficult time saying "no" to it because they already agreed about the problem.

And, on top of this problem-solution idea, the great way to pull them into to begin with is to introduce a shocking statement to keep them reading. For example, if your membership site shows you how to double the distance that they can shoot a golf ball, then talk about that in the headline but then lead up to that. You'll say that you've discovered how to double the distance. Anyone can hit a golf ball but then jump back to the problem and build up to your solution which explains then how to solve this problem.

Open up your sales letter, figure out what's the big problem your problem is solving. Is it their problem? Is it your problem? But don't come out right out with the offer. Have a shocking statement at the very top with the promise of the outcome. Then bring in the problem, then the solution, then what people can buy from you.

Set up your very simple webpage and have your paid button and your download page, and have the ability to start collecting orders today at www.newbiecrusher.com.

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If you apply all six persuasion points told by Robert Cialdini onto your sales letter, you'll find that you automatically have a great argument to get people to buy and you will build the trust and show the proof that your sales letter needs to have to begin with. Here are the six elements that you need to be sure your sales letter has.

Number one, reciprocity. People return favors to people who give them a favor in the first place. That means, if you put an opt-in page in front of your sales letter offering a free gift, that's a favor. If your sales letter divulges a lot of really good information before you even ask for the sale or present the offer, that's a favor.

Number two, commitment and consistently. If you ask someone to do something and they just do it, that's one thing but if you get them to promise first before doing it, then there's a greater chance they will actually complete that action. That's why if you have a high priced product, think about splitting it into two parts or at least adding an upsell. If someone buys one thing from you, offer product number two.

Number three, social proof. Others want to do what everyone else does. If you can add testimonials on your sales letter then people will want to be a part of that crowd and want to achieve the same results they've had as well. If you can show the results you have obtained other people including case studies and testimonials. That will help that to show that you know what you're talking and that your product does what you say it does.

Number four, authority. If it appears that you're in charge, then people are more likely to listen to you and do what you say. And, that means if you can show some kind of credentials or your own approve. That will help on top of the testimonials and case studies you add to your sales letter.

Number five, liking. There's a reason why people on TV are attractive including in commercials because people tend to gravitate more towards people who look good. And, you can apply that in written formats, if you are a nice person. If you don't offend your visitors and if you can account for all the possible types of people who come to your website. Let's say that you were selling training on how to install WordPress, you'd make a mistake by only including people who have never used WordPress before. You might specifically call up people who haven't used WordPress, who are experts on WordPress or social media on WordPress, and that way you make sure to include everyone. And, they can tell that you know what you're talking about and that you care about them.

Number six, scarcity. If something is only available for a limited time, then there is a higher chance that someone will actually buy it. I've had a few products where they're selling for $19 dollars and 95 cents, but I announced that the price was increasing by a mere $7 dollars, and it doubled the conversion rate from 5% to 10%. By announcing some change as a price increase or the offer will close soon, or even specify that if somebody does not act on your offer right now, what will the consequences be?

And those are six Robert Cialdini points you should check to make sure that your sales that are contains to make sure not only do you go into enough detail about your offer but you are being persuasive and convincing enough to get people to buy. I'll show you how to set up a simple sales letter in a few minutes at www.newbiecrusher.com.

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If all you're doing on your sales letter is adding an order button at the bottom, then you're losing sales. And, if you are copying your order buttons so it appears multiple times within your sales letter you are also losing sales and possibly inviting refunds. On a sales letter you want to have the order buttons at the bottom, that way people start at the top, read what they need to see then they buy. But we can't assume that people know that the bottom of your sales letter is where they should go to order.

As we progress through the problem, the solution and the benefits. One single feature might convince someone to buy and we want to make it easy for them to make that buying decision right now before we've said too much. That's why we want to add what are called anchor links throughout the page. Preferably, once per page starting with where you introduce the author and when you click on them, draws people down to the order form.

The reason for this is first of all to have many of these links that people can make a decision right now to buy but we're dropping our customers down to the bottom of the webpage to the order form then they know exactly what they are getting. If we were offering a course for a thousand dollars and someone decided they wanted the course and they click to buy, and suddenly it said a thousand dollars. They'd be tempted to click back to verify what they were getting.

If we were offering a monthly site, for example, for $20 dollars per month and somebody decided to buy. They wouldn't see exactly what they're paying and what they were getting, and it would make for a confusing user experience. That's why it's important to add these jump links starting with where you introduce your solution and your offer, and have these links drop down to the bottom of the webpage where your order form and order button are and place a different reason in each link. And that means, if we're offering a course about WordPress and we start off with saying that one section is the important plugins to add.

We might make a link say, "Great, I want to know what plugins to add. Let me order now," and click that link, they dropped down to the bottom of the webpage and now they can order. Then we talk about the perfect themes that people should use for their WordPress blogs. You can say, "This theme training is just what I want, click to order now." They click that, they are dropped to the bottom of the page. Now, they can click to order.

But adding jump links in this fashion where they'are listed once per page with a different reason that drops people down to the bottom of the page, will make it clearer what they're buying and make it easier for them to buy in the first place. Get your site set up in two days or your money back at www.newbiecrusher.com.

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